Marketing Data Sciences

We’re not that much smarter than we used to be, even though we have much more information – and that means the real skill now is learning how to pick out the useful information from all this noise.

Nate Silver

The MDS team combines 25 years of marketing consulting acumen, analytics sciences and data driven marketing execution expertise across every industry vertical.

The MDS Toolbox

Data Management

Segmentation

Customer Experience

Data-driven Marketing

Advanced Analytics

Measurement & Data Visualization

What makes Marketing Data Sciences unique?

We sit at the intersection of IT and marketing, allowing us to achieve your IT teams deliverables, while understanding the marketing teams urgency.

We connect marketing analysis and insight to business outcomes.

We optimize marketing investments via scenarios for decision making.

We know how to connect data to immediate marketing action and growth.

We can connect accountability and measurement alignment with finance.

We know how to overcome data gaps to allow for immediate insights and actions.

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Case Study

Global QSR optimizes marketing budget to get 22% increase in ROI

Challenge

Understand the contributions of their media and promotional activities to drive guest sales.

Solution

The analysis from our leading edge marketing mix model solution provided a decision support framework to allocate the right mix of media and promotional dollars to optimize ROI.

Results

The client has realized a 22% improvement in their marketing ROI since implementation of the model.

Case Study

Optical Retailer utilizes decision support modeling to achieve aggressive sales growth and improve market share

Challenge

Looking for an optimal media mix solution to move from TV centric national media plan to diversified optimized regional media plan while forecasting a 15% increase in sales based on organic growth and market expansion strategy.

Solution

Utilizing business , promotional, offer and media data across markets, we provided them a hierarchal local decision support models to allocate right media dollars between offline and online channels across markets.

Results

The client has realized a 17% improvement in their marketing ROI since implementation of the model.

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Case Study

Specialty furniture chain achieves 2% growth in sales with a 26% decrease in their marketing spend

Challenge

A specialty regional furniture retailer is looking to aggressively cut media spend and manage profitable growth after take over by a private equity firm

Solution

Our models provided them an optimization solution which accounted for their "burst" media strategy around key campaigns in the year to maximize sales under a constrained media budget

Results

The client was able to validate their marketing strategy to the PE team using the decision support through the modeling efforts. Their investors have now approved a larger marketing budget and new store openings for 2020+ and are looking to recalibrate and update the models every quarter for continued decision support.

The MDS Toolbox

Data Management

Segmentation

Customer Experience

Data-driven Marketing

Advanced Analytics

Measurement & Data Visualization

What makes Marketing Data Sciences unique?

Track Record of Top Corporations