Advanced Analytics
Our Differentiation
We can develop optimization models for targeting, churn reduction, list optimization, digital and media mix forecasting and decision support.
Analytic Evolution
Our Mix Modeling process.
*Hold out Data- Part of the data set aside during the modeling process to validate that model forecast for that time frame is close to actual bookings. This helps in testing for model validation and accuracy.
The model must forecast the future well to be trustworthy
The model ecosystem provides the contribution for each driver variable and its relative impact to sales, AUV or other business outcome.
Efficiency is based on both investment and channel interactions.
There are multiple perspectives of ROI to evaluate.
The model triangulates between elasticity, current ROI and incremental ROI, in order to maximize sales, and to balance ROI
We can also forecast the impact of various investment levels.
