Advanced Analytics

Advanced Analytics

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Our Differentiation

We can develop optimization models for targeting, churn reduction, list optimization, digital and media mix forecasting and decision support.

Analytic Evolution

Analytic Evolution

Our Mix Modeling process.

Mix modeling process

*Hold out Data- Part of the data set aside during the modeling process to validate that model forecast for that time frame is close to actual bookings. This helps in testing for model validation and accuracy.

The model must forecast the future well to be trustworthy

Model results with validation of holdout

The model ecosystem provides the contribution for each driver variable and its relative impact to sales, AUV or other business outcome.

Channel contribution

Efficiency is based on both investment and channel interactions.

Channel efficiency

There are multiple perspectives of ROI to evaluate.

Channel ROI

The model triangulates between elasticity, current ROI and incremental ROI, in order to maximize sales, and to balance ROI

We can also forecast the impact of various investment levels.

Data Management

Data Management

Segmentation

Segmentation

Customer Experience

Customer Experience

Data-driven Marketing

Data-driven Marketing

Advanced Analytics

Advanced Analytics

Optimization & Data Visualization

Measurement & Data Visualization